ABOUT 27 87

Est. in: Spain, 2016

27 87 redefines luxury by combining it with simplicity: high quality ingredients, meticulous research and traditional craftsmanship from Barcelona are collected to create long-lasting fragrances, blended to evolve over time and always be a little surprising. 27 87 was born from the intention to collaborate with some of the most refined noses in the world to create unexpected fragrances. We are in Barcelona, a modern and eclectic city by the sea; and there could not be a better place for the headquarters of 27 87. If you're wondering where this particular name comes from, it's very simple: from the forms of the brand's various fragrances, of 27 ml and 87 ml respectively. The perfume house collaborates with the world's most distinctive noses to create innovative, modern perfumes, always one step ahead. Moreover, the mission of 27 87 is to celebrate the originality of each individual, and the personal need to express one's uniqueness. Proof of this is the white bottle like a canvas on which to paint one's personal art, and the box, created each time by a different artist as an embodiment and tactile extension of the perfume's character. For 27 87, niche means artistic perfumery. Niche is not necessarily pleasant. It is a tool for provoking, questioning and pushing boundaries. It is quite extreme. It is narrowly defined, of very high quality and not interested in the mass market or unlimited consumption. 27 87 wants to create a sensory experience that goes far beyond the world we are able to perceive with our eyes. The sense of smell is the most powerful sense we possess, directly linked to emotions and with the invisible power to influence everything we do. In other words: 27 87 celebrates the sense of smell as a sense not subject to reason. By accepting the fact that our senses and minds seek the invisible, we improve our understanding not only of beauty, but also of reality. In this way, the brand creates new perfumes through the know-how of traditional craftsmanship, prioritising quality and the pleasure of new and continuous change: acting, creating, experimenting, making changes, seeking progress. 27 87 places the utmost value on the product, not as a 'commodity to be sold' but as an artefact, the fruit of its own passion. For 27 87 Perfumes, a fragrance is defined by the quality of its ingredients, the production and manufacturing processes, maceration, local craftsmanship and long-lasting packaging.