
ABOUT Alûstre
Est. in: Denmark, 2023
Alûstre is a luxury beauty brand founded with a passion for diamonds and their unique qualities. The brand was born out of curiosity to explore new ways of incorporating diamonds into high-performance beauty products. Alûstre began by developing its signature DiamondInfused™ process, which suspends diamond particles within nail lacquer to enhance both color and performance. Over time, Alûstre expanded this concept into other beauty categories, infusing formulas with diamond particles to improve their quality and benefits. The brand is dedicated to using diamonds as both an inspiration and an ingredient in everything it creates, aiming to deliver innovative and luxurious products. Rooted in a commitment to individuality, self-care, and environmental respect, Alûstre encourages emotional connections through beauty rituals, believing that beauty can create a sense of harmony between body, mind, and soul. The brand also values community engagement, fostering creativity, diversity, and the celebration of uniqueness.
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