
ABOUT Byredo
Est. in: Sweden, 2006
An example of the new niche perfumery, the Swedish perfume and cosmetics firm Byredo has been redefining the codes of luxury since its launch in 2006. The peculiar vision of its founder, Ben Gorham, born in Sweden but with an Indian mother, to create unique olfactory stories through perfume has catapulted the brand around the world. Its minimalist bottles have become an icon of signature perfumery and its distinctive scents are enjoyed as genre-free sensory olfactory experiences that fuse the traditional with the contemporary. Memories, travels, landscapes… Everything Gorham experiences can be translated into an olfactory emotion that connects emotionally with consumers.
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