
ABOUT CRA-YON
Est. in: Sweden, 2020
Cra-Yon was founded in 2020 by Christine and Niclas Lydeen, a French/Swedish duo with extensive experience in the premium fragrance industry. Their mission is to make scent an integral part of well-being and personal expression, seeing it as an "invisible superpower" that enhances presence and mood. Christine, with a background in fashion design and work with Vivienne Westwood and Li Edelkoort, brings a creative perspective to fragrance. Niclas, an MFA graduate in Design, has worked as a Creative Director and explored the connection between senses and scent. Together, they aim to create a welcoming space where scent inspires well-being and personal connection.
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