Aldehydes are organic compounds found in various natural elements. Aldehydes used in perfume have a fresh, almost soapy smell. Their role in perfumery is to heighten the scent of each note, like making the aroma of rose smell more bubbly and airy, while green notes become fresher, and gourmand notes become soft and lighter. Aldehydes are also used to enhance the projection of a scent, also known as sillage.

The bedrock of perfumery, roses are inextricably linked to the fragrances we’ve come to know and love. In fact, rose comprises more than 400 known constituents, with a variety of reconstructions across every price point. Its scent is powerful and rich, with floral and fruity facets of contrast: sweet yet spicy, green yet honeyed. Rose is often described as a feminine note with floral, powdery facets. Roses in perfume - it gets no more classic, no more romantic, and no more legendary than this. Rose notes are THE most versatile, and paradoxically, the hardest notes in perfume to obtain. It takes nearly a warehouse full of rose petals to distill enough oil to add their hypnotic scent to a perfume.Rose can be icy, full, velvety, silky, candy-sweet, dark, airy - there’s a rose scent for any mood you’ll ever experience. Rose notes go with any other note, style, and texture of fragrance - they blend in a scent better than any other material. And of course, a rose perfume is NEVER out of style, or season - her majesty is welcomed everywhere. If you have only one perfume in your collection, make it a rose fragrance.

Lily is one of the softest, and most feminine notes in perfume. Its dewy, transparent, and pale green tones add an ethereal, yet earthy touch to floral fragrances. Lily’s feathery, airy texture is best blended with other softer notes like linden blossom, peony, osmanthus, and violet. Scents featuring lily as a major note are tailor-made for the spring season. Its bouncy, emerald softness can add a lilting serenity to a youthful bouquet of white flowers. Light, crisp and green—lily of the valley is the epitome of spring. Its scent is delicate and endearing with facets of abundantly fresh, natural dimensions.

Best paired with violet or intoxicating mimosa, iris is a somewhat subtle, soft and sensual note. A high-brow note reserved for only the finest accords perfumery has to offer, iris is renowned for its steep price tag. In fact, iris could well be the priciest ingredient in a perfumer’s arsenal. And for good reason: its floral, powdery facets lend an unmatched elegance and air to fragrances. Iris imbues a scent with gorgeous melancholy- its “wet sidewalk in the rain” scent imparts a sense of nostalgia and depth to a floral perfume. The aroma of iris is similar to violets, only not as sweet - it’s full-bodied, powdery, and plush with a slightly mineral/metallic accent. Iris is at its best in demure, thoughtful florals where its mesmerizing intimacy is featured alongside violet, peony, rose, jasmine, and soft spicy notes.